I choose products based on purity, quality and effectiveness. If I see a synthetic listed when reviewing an ingredients lists I don’t go any further. When I’m satisfied a product is totally pure I request samples from the manufacturer to test myself. Sometimes - if the product is really not suitable for my skin/hair type I give it to a friend or relative for their feedback.
If the product is pleasant to use and does what it says on the tin it then gets uploaded on to the Absolutely Pure website. It doesn’t matter how pure or natural the product is, if it’s not effective we won’t recommend it - you may have noticed we don’t stock complete ranges from any of our suppliers!
My selection criteria:
No synthetic ingredients.
No petroleum or paraffin.
Herbal, flower, botanical, aromatic plant matter only - preferably organically-grown or wild-harvested.
No GMOs
Cold-pressed, unrefined nut and plant oils and butters only.
No synthetic fragrances - natural aromas from essential oils only.
No synthetic preservatives - products can be preserved with antioxidants, herbal extracts and essential oils if they do not contain water.
I believe (and customers tell me) that I am stricter about ingredients than any other retailer on the web. I disclose full ingredients for every item featured, nothing is hidden.
Please email us if you need guidance or further information.
These are just a few of the ingredients commonly found in natural skin and hair care products that we do not allow on Absolutely Pure.
As always - read the label!
Polysorbate 20: Fragrance Ingredient; Surfactant - Emulsifying Agent; Surfactant - Solubilizing Agent.
Commonly found in facial moisturisers, toners, cleansers, body washes, shampoo and styling gel.
Animal studies show endocrine system disruption and reproductive effects at high doses, skin irritation at moderate doses.
Phenoxyethanol: preservative.
Animal studies show endocrine system disruption at high doses and brain and nervous system effects at moderate doses
Classified as an eye irritant.
Cocomidopropyl Betaine: foam booster, surfactant.
Known human immune system toxicant.
May cause sensitization by skin contact, with allergic reaction in skin or lungs.
Sodium Benzoate: preservative.
Animal studies show brain and nervous system effects at moderate doses, endocrine system disruption at high does and broad systemic effects at low doses.
In vitro tests on mammalian cells show positive mutation results (cancer).
Cetyl Alcohol: Emulsion Stabiliser.
Animal studies show skin and eye irritation at very low doses.
Stearalkonium Chloride: anti-static agent in hair conditioner.
Animal studies show sensory organ effects at very low doses, brain and nervous system effects at moderate doses and skin irritation at moderate doses.
For more information visit www.cosmeticsdatabase.com
